Data Privacy Statement

§ 1 Information on the collection of personal data

(1) In the following, we provide you with information on the collection of personal data during your utilisation of our website. Personal data are all data that can be related to you as a person such as your name, address, e-mail addresses and user behaviour.

(2) The person/entity responsible pursuant to Article 4 Subsection 7 of the EU General Data Protection Regulation is

Maschinenfabrik Lauffer GmbH & Co. KG
Industriestraße 101
72160 Horb a. N. / Germany
Phone:  + 49 (0) 7451 902-0
E-mail: datenschutz@lauffer.de

You may contact our data protection commissioner by e-mail at datenschutz@lauffer.de or by using our postal address with the addition “The Data Protection Commissioner”.

(3) If you make contact with us by e-mail or via a contact form, we shall store the data communicated by you (your e-mail address and, where applicable, your name, company name, kind of inquiry, function/position, telephone number, address data and message) in order to answer your questions. We shall delete the data that accrue within this context after their storage is no longer necessary, or restrict the processing of such data in the event that statutory storage obligations are in place.

(4) Where we resort to commissioned service providers for individual functions of our website/Internet offer or wish to use your data for advertising purposes, we shall provide you hereafter with detailed information on the respective processes. In this context, we shall also refer to the established criteria governing storage periods.

§ 2 Your rights

(1) As far as the personal data relating to you are concerned, you have the following rights in regards to us:

  • Right to information,
  • Right to correction or deletion,
  • Right to restriction of the data processing,
  • Right to raise objections against the data processing,
  • Right to data transferability.

(2) In addition, you are entitled to lodge a complaint about our processing of your personal data with a data protection supervisory authority.

§ 3 Collection of your personal data during your visit to our website

(1) If you use the website for purely informational reasons, i.e. if you do not sign up or transmit other information to us, we will only collect the personal data transmitted to our server by your browser. If you wish to have a look at our website, we will collect the following data, which we technically require in order to display the website to you and to ensure its stability and security (the legal basis thereof being Article 6 Subsection 1 Sentence 1 Letter f of the EU General Data Protection Regulation):

  • IP address
  • Date and time of the retrieval
  • Time zone difference to Greenwich Mean Time (GMT)
  • Content retrieved (specific page)
  • Access status/HTTP status code
  • Data volume transmitted in each case
  • Website, from which our website is retrieved
  • Browser
  • Operating system and its interface
  • Language and version of the browser software.


(2) In addition to the data mentioned above, cookies will be placed on your computer in the event that you make use of our website. Cookies are small text files that are stored on your hard disk, allocated to the browser which you use, and through which the entity placing the cookie (which in this case is us) will receive certain information. Cookies are not able to execute programmes or transfer viruses onto your computer. Their purpose is to make the website/Internet offer more user-friendly and more effective in general.

(3) Use of cookies:

a) This website uses the following kinds of cookies, whose scopes and modes of operation are explained hereafter:

  • Transient Cookies (see letter b)
  • Persistent Cookies (see letter c).

b) Transient Cookies are deleted automatically once you close the browser. In particular, they include the Session Cookies. The Session Cookies store a so-called Session ID, which allows allocating various inquiries from your browser to the joint session. This renders it possible to recognise your browser if you return to our website. The Session Cookies are deleted when you log out or close the browser.

c) Persistent Cookies are deleted automatically after a predetermined period of time, which may differ depending on the cookie. You are able to delete the cookies at any time in the security settings of your browser.

d) You are able to configure your browser settings in accordance with your wishes and for instance reject the acceptance of third-party cookies or of all cookies. We advise you that, in this event, you may not be able to use all the functions of this website.

§ 4 Further functions and offers/services of our website

(1) In addition to the purely informational utilisation of our website, we offer various services that you are able to use if interested. For this purpose, you will usually have to make further personal data available, which we use to provide the respective service and to which the aforementioned principles of data protection are applicable.

§ 5 Objection or revocation relating to the processing of your data

(1) Where you have provided your consent with the processing of your data, you may revoke that consent at any time. Such revocation will exert influence on the admissibility of the processing of your personal data after your transmission of the revocation to us.

(2) As far as we base the processing of your personal data on the balancing of interests, you are entitled to raise an objection to such data processing activities. This is the case, in particular, if the processing is not required for the performance of a contract with you, which shall be explained by us in each case in our following description of the respective functions. Where such an objection is exercised, we request you to state the reasons why we should not process your personal data in the way we do. In the event of your substantiated objection, we will check the circumstances of the case and either cease or adjust our processing of the data or explain our compelling reasons to you, which must be worthy of protection, on the grounds of which we will continue the data processing.

(3) As a matter of course, you are entitled to raise an objection against the processing of your personal data for advertising and data analysis purposes at any time. You may notify us of your objection in regards to advertising under the following contact data: datenschutz@lauffer.de

§ 5 Tools used for Web Analytics

1. Use of Google Analytics

(1) This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and that permit an analysis of your utilisation of the website. The information generated by the cookie on your use of this website is normally transferred to a Google server in the USA and stored there. Where IP anonymisation is activated on this website, however, your IP address will be shortened by Google within member states of the European Union or in other contracting countries of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address sent to and truncated on a Google server in the USA. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, collate reports on website activities and render further services to the operator of the website in connection with website utilisation and Internet usage.

(2) The IP address sent by your browser as part of Google Analytics is not combined with other data held by Google.

(3) You can change your browser settings to prevent cookies from being stored; however, we draw your attention to the fact that, in these circumstances, you may find that you are unable to make full use of all the functions of this website. You can also prevent the data (including your IP address) relating to your use of the website, which is captured by the cookie, from being sent to or processed by Google through downloading and installing the browser plug-in, which is available under the following link: tools.google.com/dlpage/gaoptout.

(4) This website uses Google Analytics with the extension “_anonymizeIp()“. As a result, IP addresses are processed in a truncated form, and the possibility of connecting IP addresses with a specific person can be ruled out. As far as the data collected from you can be related to you personally, any such relation is therefore ruled out immediately, and the personal data are hence deleted without delay.

(5) We use Google Analytics to analyse the utilisation of our website and enhance the website on a regular basis. Through the generated statistics, we are able to improve our services offered and make them more interesting for you as a user. For the exceptional cases, in which personal data are transferred to the USA, Google has committed to adhere to the provisions of the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. The legal basis for the use of Google Analytics is Article 6 Subsection 1 Sentence 1 Letter f of the EU General Data Protection Regulation.

(6) Information from the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Conditions of use: www.google.com/analytics/terms/de.html, Overview on data protection: www.google.com/intl/de/analytics/learn/privacy.html, and the Data Privacy Statement: www.google.de/intl/de/policies/privacy.

§ 6 Tools used in relation to Social Media

1. Use of Social-Media-Plug-ins

(1) At present, we use the following Social-Media-Plug-ins: Facebook. We use the so-called two-click solution. This means that, if you visit our website, no personal data will be forwarded initially to the providers of the plug-ins. The providers of the plug-ins recognise you through the marking in the box via its initial letter or the logo. We provide you with the opportunity to use a button in order to communicate directly with the provider of the plug-in. Only if you click on the marked field and thus activate that field will the provider of the plug-in receive information that you have retrieved the corresponding website of our online offer. Furthermore, the data mentioned under § 3 of this statement will be transmitted. In the event of Facebook and Xing, the IP address is anonymised in Germany immediately after collection according to information from the providers. Through activation of the plug-in, personal data are hence transmitted by you to the respective plug-in provider and stored there (in regards to US providers: in the USA). As the plug-in provider collects the data in particular through cookies, we recommend you to delete all cookies via the security settings of your browser before clicking on the grey box.

(2) We neither exercise any influence on the collected data and the data processing procedures, nor are we aware of the full scope of data collection, the purposes of processing and the storage periods. We do not have any information either on the deletion of the collected data by the plug-in provider.

(3) The plug-in provider stores the data collected in regards to you as usage profiles, and uses these profiles for purposes of advertising, market research and/or for the design of its website according to requirements. Such evaluation is conducted in particular (including for users who are not logged in) in order to display advertisements in line with user requirements and to inform other users of the social network about your activities on our website. You are entitled to raise an objection against the creation of such user profiles, but will have to get in touch directly with the respective plug-in provider in order to exercise that right. Via the plug-ins, we provide you with the opportunity to interact with the social networks and other users, enabling us to improve our services offered and make them more interesting for you as a user. The legal basis for the utilisation of plug-ins is Article 6 Subsection 1 Sentence 1 Letter f of the EU General Data Protection Regulation.

(4) The data is transferred regardless of whether you hold an account with the provider of the plug-in and are logged into that account. If you are logged into the plug-in provider, your data collected by/from us will be allocated directly to your existing account held with the plug-in provider. If you confirm the activated button and for instance link the page, the plug-in provider will also store this information in your user account and share it publicly with your contacts. We recommend you to log out on a regular basis after visiting a social network, yet especially before activating the button, as this enables you to avoid allocation to your profile held with the plug-in provider.

(5) For further information on the purpose and scope of data collection and data processing by the plug-in provider, please refer to these providers’ data privacy statements, which are indicated below. There, you will also find further information on your respective rights and setting selection possibilities for the sake of protecting your privacy.

(6) Addresses of the respective plug-in providers and URLs containing their data protection information:

a) [Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; www.facebook.com/policy.php; Further information on data collection: www.facebook.com/help/186325668085084, www.facebook.com/about/privacy/your-info-on-other and www.facebook.com/about/privacy/your-info. Facebook has committed to adhere to the provisions of the EU-US-Privacy-Shield, https://www.privacyshield.gov/EU-US-Framework.

2. Integration of YouTube videos

(1) We have integrated YouTube videos into our online offer, which are stored on www.YouTube.com and can be played directly from our website. [They are all integrated in the “extended data protection mode”, which means that no data relating to you is transferred to YouTube unless you play the videos. Only if you play the videos will the data mentioned in Subsection 2 be transmitted. We do not exert any influence on this transmission of data.]

(2) If you visit the website, YouTube will receive information that you have retrieved the corresponding sub-page of our website. In addition, the data mentioned under § 3 of this statement are transmitted. This takes places regardless of whether YouTube provides a user account, via which you are logged in, or whether there is no such user account. If you are logged into Google, your data will be allocated directly to your account. If you do not want any allocation to your YouTube profile, you have to log out prior to activating the button. YouTube stores your data as usage profiles, and uses them for purposes of advertising, market research and/or for the design of its website according to requirements. Such evaluation is conducted in particular (even for users who are not logged in) in order to display advertisements in line with user requirements and to inform other users of the social network about your activities on our website. You are entitled to raise an objection against the creation of such user profiles, but will have to get in touch directly with YouTube in order to exercise that right.

(3) For further information on the purpose and scope of data collection and data processing by YouTube, please refer to their data privacy statement. There, you will also find further information on your respective rights and setting selection possibilities for the sake of protecting your privacy: www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has committed to adhere to the provisions of the EU-US Privacy Shield: https://www.google.de/intl/de/policies/privacy.

3. Integration Google Maps

(1) On this website, we use the services offered by Google Maps. As a result, we are able to display interactive maps directly on the website and render it possible for you to conveniently use the map function.

(2) If you visit the website, Google will receive information that you have retrieved the corresponding sub-page of our website. In addition, the data mentioned under § 3 of this statement are transmitted. This takes places regardless of whether Google provides a user account, via which you are logged in, or whether there is no such user account. If you are logged into Google, your data will be allocated directly to your account. Google stores your data as usage profiles, and uses them for purposes of advertising, market research and/or for the design of its website according to requirements. Such evaluation is conducted in particular (even for users who are not logged in) in order to display advertisements in line with user requirements and to inform other users of the social network about your activities on our website. You are entitled to raise an objection against the creation of such user profiles, but will have to get in touch directly with Google in order to exercise that right.

(3) For further information on the purpose and scope of data collection and data processing by the plug-in provider, please refer to the provider’s data privacy statements. There, you will also find further information on your respective rights and setting selection possibilities for the sake of protecting your privacy: www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has committed to adhere to the provisions of the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.